Social Selling for B2B teams

Turn LinkedIn into a steady source of qualified sales conversations.

Rising Tides runs a managed Social Selling system for B2B companies that want better targeting, more qualified LinkedIn conversations, and cleaner handoff into the sales process. Starting at $2,000 per month.

We've supported over 275 B2B businesses' growth.

This is the modern version of field sales: find the right businesses, reach the right contacts, and turn real buyer interest into pipeline your team can actually work.

Free review of your sales pipeline and a brief detailing how Social Selling increases consistent qualified sales conversations. Just one call and you'll get direction on targeting, sales process and messaging.

Sales System Illustration

Proof that Social Selling turns into real conversations.

LinkedIn can be more than profile views and random activity. When Social Selling is run as a managed system, it creates qualified conversations, clearer handoff, and more usable pipeline.

Task Assembly needed authority, stronger positioning, and a working lead engine before launch. Rising Tides helped build the profile, offer, and sales process needed to turn cold LinkedIn activity into qualified conversations.

51%
LinkedIn acceptance rate
23%
reply rate

“I’ve never seen a sales team where quality leads are just fed like this. They just have to get on the call, qualify, and close.”

Pete HalupkaHead of Sales, We Recycle Solar

What you get with Social Selling.

Everything in this package is built to help your team talk to more of the right people and waste less time guessing who to contact next.

Investment

$2,000 / month

Unlimited account handles

Run outreach across founder, executive, or seller profiles without paying per handle.

800 highly targeted prospects engaged per month

Reach a meaningful volume of good-fit accounts instead of starting from a blank list every month.

AI-supported audience research and ICP targeting

Build better-fit lists based on the patterns behind your best customers.

Full campaign setup, launch, and management

Rising Tides handles the setup, sequencing, and day-to-day management so your team can focus on sales conversations.

Hyper-personalized sequenced messaging

Use messages that sound relevant and human instead of generic outreach that gets ignored.

CRM integration and lead synchronization

Make sure replies, conversations, and qualified activity reach your sales system with context your team can use.

This is not social media management. It is a managed LinkedIn outreach system built to feed your actual sales process.

A simple five-step Social Selling system.

The process is designed to be easy to understand and easier to run.

1

Define the right accounts and buyer roles.

Start with the kinds of companies and people that match your best customers and strongest opportunities.

2

Review fit and refine the target list.

Look beyond surface-level titles to make sure the list matches your real market, offer, and sales motion.

3

Launch LinkedIn outreach with personalized messaging.

Build and run campaigns that speak to the prospect’s role, situation, and likely priorities instead of using broad generic pitches.

4

Track replies, acceptance, and conversation quality.

Watch what the market responds to, then improve targeting and message quality over time.

5

Route qualified interest into the CRM for follow-up.

Give your sellers the context they need so they are not chasing cold records or guessing what was said before the handoff.

LinkedIn usually fails for one of three reasons.

Most teams do not have a LinkedIn problem. They have a targeting problem, a messaging problem, or a follow-up problem.

Problem Graphic

Targeting is off.

The team is going after the wrong accounts, the wrong roles, or the wrong timing. Even decent outreach struggles when the fit is weak.

Messaging is generic.

The outreach sounds like marketing copy, not a real conversation. Buyers ignore it because it does not reflect their world.

Follow-up is messy.

Someone replies, but the handoff is unclear. The sales team lacks context, momentum fades, and opportunities slip away.

Rising Tides Social Selling is built to fix all three by combining better targeting, more useful messaging, and cleaner CRM-connected follow-up.

Who this is not for.

Social Selling works best when the business needs trust-based outreach and a stronger sales process. It is not the right fit for every company.

Not for businesses looking for generic social media posting or community management.
Not for companies that want mass-blast outreach with no regard for fit, timing, or reputation.
Not for teams that do not have a real sales process or anyone ready to follow up on qualified conversations.
Not for companies expecting instant closed deals without the work of qualification and follow-through.

This works best for B2B teams that already know how to sell once they are in the right conversation and want a better system for creating more of those conversations.

Questions & Answers

Clear answers about Social Selling.

Everything you need to know about timelines, targeting, messaging, and measurable business outcomes.

Still have questions?

Need clarity before moving forward? Speak with our team and get direct answers tailored to your pipeline goals.

Book an Audit

No. Rising Tides runs smart, human-led outreach that feels like real conversations, not spam, so your LinkedIn stays safe and your reputation stays sharp.

See how the system works in real markets.

Task Assembly

Building authority and demand before launch

Task Assembly needed credibility, stronger market presence, and a working lead generation system before launch. Rising Tides helped optimize LinkedIn positioning, build an outreach system, and create the messaging needed to open qualified conversations with decision-makers. The result was a 51% LinkedIn acceptance rate and a 23% reply rate.

We Recycle Solar

From feast-or-famine leads to a more predictable revenue engine

We Recycle Solar operated in a relationship-driven market with hard-to-reach buyers and an underdeveloped pipeline. Rising Tides supported LinkedIn social selling, cold outbound infrastructure, ICP-based messaging, CRM handoff, and sales-process redesign. Monthly MQL volume increased from fewer than 30 to 157 by March 2026, while pipeline value grew from under $2M to $10M in Q1.

Novella

Turning outbound into installs, conversations, and strategic traction

Novella needed more than clicks. The team needed real proof that LinkedIn outreach could drive installs, learning, and investor-grade conversations around an emerging AI product. Rising Tides helped structure LinkedIn outbound, sharpen targeting, and track performance more clearly. The result was 110 conversations and 58 installs, giving the team measurable traction they could build on.

These examples matter because they show Social Selling can support different outcomes: qualified B2B conversations, stronger pipeline movement, and even tracked installs when the offer is product-led.

Next Steps

See whether LinkedIn can become a stronger part of your sales process.

Get a free review of your sales pipeline and a brief detailing how Social Selling increases consistent qualified sales conversations. Just one call and you'll get direction on targeting, sales process and messaging.

If LinkedIn has felt like a nice-to-have instead of a real sales channel, this is the easiest way to see what a stronger system could look like for your business.

Book a Social Selling Audit

Built for teams that want better sales activity and a process they can keep