Build a sales pipeline your team controls.
Rising Tides helps business owners, sales leaders, and chief marketing officers create more focused sales activity through better prospecting, LinkedIn and email outreach, stronger follow-up, and a sales process that improves over time.
This is more than lead generation. Rising Tides works like a managed service partner that helps your business create sales activity and build the process behind it.
5.2x MQL growth
We Recycle Solar, pipeline grew from under $2M to $10M+ in Q1
4,082 new users in 45 days
Ezzyly, CAC reduced by 68%
71% email open rate
TEC Mailing, 53% click rate after rebuilding outreach system
51% LinkedIn acceptance rate
Task Assembly, 23% reply rate
You may not need more effort. You may need a better system.
A lot of successful B2B companies have grown through hustle, relationships, referrals, and owner-led selling. That works for a long time, until growth starts depending on more people, more consistency, and a process that newer sellers can follow. Rising Tides helps turn scattered sales activity into a system that is easier to run, easier to track, and easier to improve.
Owned distribution means your business has a real way to reach the right buyers.
Instead of waiting on referrals, ads, or one-off campaigns, owned distribution gives your business direct ways to reach good-fit prospects through channels you can control and improve. Rising Tides helps build that through LinkedIn, email, CRM workflows, content support, and the operating habits that make sales development repeatable.
How Rising Tides builds distribution
The process is built as a clear, step-by-step system designed to find, qualify, and engage the right buyers.
Find the right prospects
The work starts by identifying the kinds of companies and people most likely to be a strong fit based on role, company type, market, and the patterns that already show up in your best customers.
Review fit more closely
Rising Tides then looks deeper at the company and prospect's digital footprint to see if their priorities, topics, and business situation line up with what you actually sell.
Match them to the buyer journey
Some prospects are ready now. Some are early. Some are worth keeping warm. Rising Tides sorts prospects based on where they seem to be in the buying journey so the message fits the moment.
Launch, learn, and improve
Once the right records are enriched and verified, they are launched into campaigns. From there, Rising Tides helps route replies, improve reporting, strengthen the offer, and keep making the sales process better through real conversations.
Different campaigns for different buyers
Not every prospect should get the same message. Rising Tides builds different types of campaigns so the outreach matches the buyer, the timing, and the offer.
General acquisition campaigns
Introduce your company through the clearest reasons a prospect should care.
Segmented campaigns
Speak more directly to a buyer's role, responsibilities, and place in the decision.
Promotional campaigns
More direct and offer-led when there is a strong reason to act now.
Soft nurture campaigns
Stay relevant with good-fit prospects who are likely to buy later, especially in bigger or slower-moving sales cycles.
When you need more qualified pipeline
We Recycle Solar grew from fewer than 30 MQLs per month before engagement to 157 MQLs in March 2026, while sales pipeline grew from under $2M to more than $10M in Q1.
When growth is stuck behind broken systems
TEC Mailing replaced $40,000 in wasted ad spend with a more accountable system that produced a 71% email open rate, 53% click rate, and qualified leads within 60 days.
When the market needs to trust you fast
Task Assembly built authority from a cold start, generating a 51% LinkedIn acceptance rate and 23% reply rate while turning founder expertise into qualified conversations.
Why this matters to owners, sales leaders, and CMOs
Owners
Owners use Rising Tides when too much selling still depends on them, when growth feels harder than it should, or when they want to build a stronger business that is not held together by memory and effort alone.
Sales Leaders
Sales leaders use Rising Tides when the team needs more focused activity, better follow-up, and a clearer process for turning conversations into pipeline.
CMOs
CMOs use Rising Tides when they want better alignment between market positioning, outbound activity, inbound demand, and what the sales team is doing day to day.
When prospects respond, your team is ready.
Rising Tides connects outreach to the CRM and communication flow so sellers are not left guessing. When someone replies, the right person can see who they are, what campaign they came from, and what has already been said, which leads to faster and better follow-up.
Built by people who understand how B2B sales really works
Rising Tides is led by Grady Teske, whose public profile identifies him as Principal and Fractional CRO or CMO, and the broader team adds operational and distribution support around that leadership experience. We have supported growth across more than 275 B2B companies in North American and European markets.
Built around the tools modern teams already use
Rising Tides works with leading sales and CRM tools such as Lemlist, Smartlead, Instantly, HubSpot, and Pipedrive, along with custom software and agent support where needed.
See where your sales process can get stronger.
A distribution audit helps uncover where targeting, messaging, follow-up, reporting, and process design may be limiting growth today.
Book a Distribution Audit