Proof that the work creates more than activity.
Rising Tides helps clients create better conversations, stronger pipeline, and a sales process that gets easier to run as the business grows.
Measure what matters
We focus on metrics that owners and sales leaders care about: quality of replies, conversations created, pipeline movement, MQLs, SQLs, user signups, and improvements in process clarity or follow-up quality.
Better distribution can strengthen the whole business
Stronger sales distribution can improve more than the next quarter. It makes the business easier to scale, easier to hand off to a broader team, and more valuable in future fundraising, acquisition, or transition moments.
We Recycle Solar
From feast-or-famine leads to a predictable revenue engine
When Rising Tides began supporting We Recycle Solar, the business was generating fewer than 30 MQLs per month and had less than $2M in pipeline. By March 2026, monthly MQL volume reached 157, and pipeline in Q1 grew to more than $10M. The work combined cold email infrastructure, LinkedIn social selling, ICP-based messaging, CRM handoff, and sales-process redesign so the team could spend more time qualifying and closing, and less time sorting weak opportunities.
"I've never seen a sales team where quality leads are just fed like this. They just have to get on the call, qualify, and close."
— Pete Halupka, Head of Sales
Novella.io
Turning outbound into measurable click and download activity
Novella’s campaign shows how owned distribution can support software growth even when the first goal is not immediate sales meetings, but clicks, downloads, installs, and strategic interest. In the second half of April, the campaign generated more than 500 link clicks and 58 downloads or installs attributed directly to outreach, with roughly 400 prospects contacted during April. Reply performance was also strong, with about 8% of contacts replying and more than half of those replies being positive.
This shows Rising Tides can build distribution around user action, not just booked calls. It highlights a common next-stage problem for growth teams: top-of-funnel performance can be strong while post-click visibility still needs to improve.
Ezzyly
From no marketing setup to proof of demand in 45 days
Ezzyly came in with a strong product and no marketing infrastructure. Rising Tides helped build the go-to-market strategy, landing page, outreach, paid ads, and analytics needed to test demand fast. In 45 days, the startup acquired 4,082 new users, generated 350,000 impressions, reduced CAC by 68%, and improved install rate by 29%.
TEC Mailing
From wasted ad spend to a working acquisition system
TEC Mailing had strong products but weak demand capture, fragmented CRM data, and no visibility into performance. Rising Tides rebuilt the funnel, reworked outreach, cleaned the CRM, trained the sales team, and turned $40,000 in wasted ad spend into trackable acquisition activity with a 71% open rate and 53% click rate.
Task Assembly
Turning founder expertise into qualified conversations
Task Assembly needed authority, a stronger market presence, and a working lead generation system before launch. Rising Tides built the LinkedIn profile, content engine, outreach system, and measurement layer needed to create traction, leading to a 51% LinkedIn acceptance rate and 23% reply rate.